Stakeholder Influence and Interest Matrix

INFLUENCE & POWER
Keep Satisfied High Power / Low Interest
Investors & Shareholders Focused on ROI. They don't manage operations but have veto power.
Key Players High Power / High Interest
Top Management Strategic decision-making, budget allocation, and final project approval.
IT Department Guarantor of security and technical implementation for system management.
Monitor Low Power / Low Interest
Administration The project does not directly affect them; they require only passive information.
Keep Informed Low Power / High Interest
Production & Operations Primary target group. High interest in features, but low influence on strategy.
Sales & Field Teams Daily users. They need precise instructions for efficient usage.
LEVEL OF INTEREST IN THE PROJECT